3. Single-cup brewing
Single-cup brewing continues to grow in 2017, according to the report. One-third of American households (33%) now own a single-cup brewer, up from 29% in 2016. In addition, consumers from age 13 to 18 reported that single-cup ownership in their households jumped from 23% to 31% in the past two years.
Purchase intent also increased. Those who would “definitely or probably buy” a single-cup brewer grew to 17% in 2017, up from 10% in 2016.