MATTHEWS, N.C. -- Family Dollar Stores Inc. said that it has agreed in terms to a multi-year partnership with PepsiCo, Inc. to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer's base of national brands.
"At Family Dollar, our goal is to provide our customers with choice, value and convenience," said Michael Bloom, president and chief operating officer of Family Dollar. "Our partnership with PepsiCo complements our current offerings and gives our customers more of their favorite beverage products, including Pepsi, Mountain Dew and Lipton teas."
Al Carey, chief executive officer of PepsiCo Americas Beverages, said, "Family Dollar is a progressive-thinking organization that brings the right brands to its shoppers, leading to customer satisfaction and loyalty. We appreciate the opportunity to serve Family Dollar stores with our brands. It offers Family Dollar consumers a choice, and will also give us the opportunity to see a full array of PepsiCo beverage brands alongside our Frito-Lay snacks."
Starting April 16 and by May of this year, Family Dollar shoppers will have access to a variety of products from PepsiCo's North America beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas. Family Dollar already offers PepsiCo's Gatorade, Frito-Lay and Quaker products.
Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses--Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola--make hundreds of foods and beverages.
Based in Matthews, N.C., Family Dollar has been providing "value and convenience to customers in easy-to-shop neighborhood locations" for 50 years, it said. It offers a mix of name brands and private-brand merchandise.
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