ENGLEWOOD CLIFFS, N.J. — Hrbvor, which caters to wellness-conscious families seeking healthier drinking options, is launching a line of still and sparkling teas featuring infused organic herbs in exotic blends with functional benefits.
The teas, which are lightly sweetened with a touch of honey, come in 12-ounce and 8-ounce cans.
The global health and wellness market is expected to grow to $1.1 trillion by 2027, according to Dublin-based Research and Markets, and this trend is shaping U.S. consumer choices as they continue to turn to health foods and healthful lifestyles.
“In fact, 64% of U.S. consumers consider healthfulness when buying food and beverages,” Hrbvor said. “The herbal tea segment of this market consists almost entirely of tea bags and loose-leaf teas. Hrbvor is the first dedicated herbal iced tea brand, aiming to bring this large market even more mainstream as a ready-to-drink (RTD) product for convenient consumption, it said. For retailers of high-end specialty and health foods, this means an exciting new product that can drive healthy lifestyle customers to the beverage shelf and extends to children as well.”
Zahira Marmar, Englewood Cliffs, N.J.-based Hrbvor founder and chief tea brewer, said the teas let families upgrade their drinking habits.
“Juices and sodas are some of the leading sources of American families’ high sugar intake, associated with obesity, diabetes, heart disease and more,” Marmar said. “Hrbvor is an alternative delicious refreshment that supports health with phytonutrients scientifically shown to be antioxidant, anti-inflammatory and immune boosting.”
Hrbvor iced teas blend exotic herbs with familiar flavors to create still and sparkling iced teas that are refreshing and healthy, the company said
The three blends are:
- Revive: Tart and earthy with a cool finish featuring organic hibiscus flowers, moringa leaves, lemongrass and peppermint leaves naturally rich in essential minerals and electrolytes
- Calm: Mellow and floral with a hint of citrus featuring organic chamomile flowers, passionflower, lemon balm leaves, and butterfly pea flowers
- Focus: Full-bodied herbal bouquet featuring organic tulsi (holy basil) leaves, rosemary leaves, sage leaves and sweet basil leaves for a concentration companion
“I grew up in the Caribbean, where herbal tea is a way of life and part of our daily health and wellness routine,” Marmar said. “My grandparents relied on teas like this, as did my parents, and now my children to nourish and protect our health. What we’ve done at Hrbvor is to bring herbal tea to the American consumer in convenient, ready-to-drink formats that appeal to all ages.”
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