WHITE PLAINS, N.Y. -- Heineken has launched a new TV and digital campaign in anticipation of the release of the 23rd James Bond adventure, Skyfall, which sees Daniel Craig bring his portrayal of James Bond to a Heineken ad for the first time.
Challenging consumers to defy his enemies and "Crack the Case," viewers will be taken on an epic train journey that features Bond newcomer Berenice Marlohe.
The interactive experience begins exactly where the commercial leaves off, with viewers invited onto a train by Marlohe before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of grueling tests will lead them to "Crack the Case" while protecting its contents from ferocious villains.
Shot in the United Kingdom, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets and replica James Bond film props were used throughout the ad.
The film was primarily shot at Shepperton Studios in the UK. Elements were also filmed at a train station in Timișoara, Romania, with a team who were able to transform an 82-degree set into a snowy landscape.
Replica James Bond film props were used throughout the film as a tribute to the franchise and fans alike. Eagle-eye spectators will also spot the SPECTRE ring from Dr. No, the Zorin industries and SPECTRE logos and the Faberge Egg used in From Russia with Love and Goldeneye.
The soundtrack, titled Man Like That was written and performed by rising New Zealand music star Gin Wigmore, who also makes an appearance in the film.
Watch the embedded spot above, or click here.
White Plains, N.Y.-based Heineken USA is a subsidiary of Heineken International BV, Amsterdam. Brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive U.S. importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.
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