Bagged milk, which has been a part of Kwik Trip’s product lineup for more than 40 years, is being discontinued by the La Crosse, Wisconsin-based convenience-store chain starting in May.
“Guest preferences and purchasing patterns have indicated a substantial declining demand for this product compared to milk sold in jugs,” the company said.
- Kwik Trip is No. 11 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.
“We constantly evaluate our product offerings to ensure we’re meeting the needs and preferences of our guests,” said Scott Zietlow, CEO of Kwik Trip. “After thorough consideration and analysis, we have decided to discontinue bagged milk to focus on items that resonate more strongly with our guests.”
John McHugh, vice president of external relations, said, “We acknowledge that changes in product availability can impact customer routines and preferences. We remain committed to assisting guests during this transition.”
Kwik Trip, which is planning a second distribution center, currently carries the Nature’s Touch brand of bagged milk.
Kwik Trip’s marketing department has contacted groups who had special promotional coupons for bagged milk and have offered “a new solution with our other milk offerings,” McHugh said. “This is an end to a product that was associated with the Kwik Trip brand for many years, but after evaluating the need and cost for new equipment to replace our antiquated bagged milk equipment, and the decreased customer demand, we made the tough decision to discontinue Nature’s Touch milk in the bag.”
Kwik Trip, which recently was named to USA Today’s Top Workplaces list, has about 800 locations. One of the biggest independently held c-store chains in the country, it serves customers in Illinois, Iowa, Michigan, Minnesota, South Dakota and Wisconsin. It produces more than 80% of the products sold in its stores, supplied by its own bakery, commissary, dairy and distribution center.
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