Beverages

Pa. Distributors, Liquor Control Board Go After Four Loko

Call for halt to sale of "alco-energy" drinks

HARRISBURG, Pa. -- The Malt Beverage Distributors Association of Pennsylvania (MBDA) is urging its members statewide to voluntarily remove the caffeinated alcoholic beverage called Four Loko from their shelves because of health and safety concerns.

"Until the safety questions and other concerns about Four Loko are resolved, MBDA is asking its members not to sell this item," David Shipula, MBDA president, wrote in a letter to more than 600 beer distributors. "We hope all other licensee trade associations will carefully consider this issue and advise their members also to [image-nocss] halt sales."

Shipula, a Wilkes-Barre beer distributor, said the voluntary removal call was approved by the MBDA board of directors at a Sunday meeting.

"Many directors noted they pulled the item from their shelves after reading about the alleged health risks associated with it. At least one state has already stopped all sales of the product and the FDA is being asked to assess whether or not Four Loko is a safe product," Shipula said.

The beer distributor's action comes 10 days after the Pennsylvania Liquor Control Board (PLCB) sent a letter to all licensed beverage sales outlets statewide including bars and restaurants also urging a voluntary end to sales.

Chicago-based Phusion Projects LLC, which makes Four Loko, issued a statement on PLCB's letter (click here).

"MBDA has always believed in and promoted the idea that beer and all alcoholic beverages should be used only by those over the age of 21 and only in a responsible manner," Shipula said in his letter. The fruit-flavored drink, which combines an alcohol content of 12 percent with caffeine and other stimulants typically found in energy drinks, has been linked to a number of cases of alcohol poisoning requiring hospital treatment.

Earlier this week, the state of Michigan announced a ban on caffeinated alcoholic beverages. The Michigan Liquor Control Commission (MLCC) rescinded the approval of all "alcohol energy drinks."

Phusion Projects issued a statement denouncing the MLCC ban and vowing to fight it.

(Click here for previous CSP Daily News coverage of the effort to ban caffeinated alcoholic beverages.)

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology/Services

How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Trending

More from our partners