WHEAT RIDGE, Colo. -- DC Brands International Inc. has announced that it has forged an agreement with Tri State Trade Association that establishes distribution and retail sales locations for its Turn Left NASCAR-themed energy drink at more than 100 convenience stores in Tennessee, as well as locations in Arkansas and Mississippi.
The Tri State Trade Association is a cooperative buying group of c-stores throughout the three states.
DC Brands' vice president of sales Richard Muscarella said, "They are right there in the heart of [image-nocss] the NASCAR belt; therefore, they instantly recognized the power and uniqueness of our brand. We have tons of powerful, eye-catching POP materials to grab their customers' attention and we expect to become one of the top sellers at their stores.
Wheat Ridge, Colo.-based DC Brands is a beverage company that along with Turn Left, also makes Dickens Energy Cider. With this deal, the company's products are now available in 12 states.
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