Fresh Bread Sales Trend

Published in CSP Daily News

Once a staple of convenience store sales, bread volume continues its steady slide.

Once a staple of c-store sales, bread volume continues its steady slide.

Top Fresh Bread Brands in C-Stores, Year End 2012

Brand Dollar Sales PCYA Unit Sales PCYA
Wonder Bread $18,654,110 -26.43% 6,335,431 -27.85%
Mrs. Bairds Bread $16,204,810 1.07% 5,679,468 -1.68%
Private Label Bread $12,623,260 -15.11% 6,571,090 -20.74%
Private Label Rolls, Buns $11,004,480 -15.03% 7,965,841 -16.23%
Private Label Bagels, Bialys $10,001,400 -18.05% 5,952,542 -18.73%
Merita Bread $9,837,828 -16.67% 3,714,738 -16.66%
Home Pride Bread $9,165,995 -22.16% 2,743,021 -23.56%
Nature's Own Bread $8,816,150 13.00% 2,916,662 8.24%
Wonder Hamburger, Hot Dog Buns $8,659,882 -18.04% 2,977,911 -20.05%
Sunbeam Bread $8,402,383 24.72% 3,194,490 20.55%
Bunny Bread $7,446,683 -19.73% 2,943,929 -19.11%
Stroehmann Bread $6,361,094 -24.57% 2,471,420 -21.84%
Sunbeam Fresh Bread $5,513,983 -10.69% 2,098,684 -12.68%
Stroehmann Dutch Country Bread $5,101,241 -26.68% 1,397,276 -25.11%
Private Label Hamburger, Hot Dog Buns $5,038,932 -21.59% 2,759,885 -21.36%
Maiers Bread $4,026,516 -19.22% 1,033,966 -22.42%
Freihofer Bread $3,545,838 -3.95% 985,175 9.02%
Sara Lee Bread $3,538,440 -14.78% 1,179,686 -20.12%
Schmidt Old Tyme Bread $3,448,782 9.39% 975,040 7.60%
Butter Krust Bread $3,292,173 25.59% 1,207,890 22.15%
TOTAL $291,344,900 -11.05% 121,002,900 -12.35%

 

Source: IRI

More Shelf-Stable Food Data

Only four of the Top 20 fresh bread brands in c-stores saw volume growth in 2012, according to IRI data. And of those that lost unit sales, 14 saw a double-digit dip.

Related Topics: 
fresh food