Frozen-Breakfast-Food Sales Up 1% in 2013

Published in CSP Daily News

Frozen-Breakfast-Food Sales Up 1% in 2013 in Convenience Stores

Frozen breakfast food sales grow 1% through most of 2013.

Top Frozen Breakfast Handheld Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Jimmy Dean $23,306,770 -2.89% 10,984,660 1.98%
Private label $20,762,150 12.77% 10,852,210 24.70%
Lettieri's $10,491,630 -4.72% 4,734,444 -4.00%
Day N Night Bites $9,453,294 -27.94% 3,682,020 -24.14%
Pierre Hot N Ready $6,438,925 19.53% 2,430,714 2.08%
El Monterey $6,240,029 1.01% 3,143,768 1.54%
Pierre $3,174,840 -0.64% 1,286,608 -4.49%
Bob Evans $2,130,566 153.45% 878,499 131.60%
APlus $1,923,341 -35.51% 1,006,297 -36.21%
Don Miguel $1,597,659 -12.07% 546,275 -8.10%
Piccadilly Circus Pizza $1,092,803 -49.34% 435,827 -44.30%
Travelers Cafe $590,613 NA 306,552 NA
Ruiz Foods $473,466 467.88% 376,737 358.54%
Hot Pockets $415,320 6.18% 161,953 16.03%
Jimmy Dean D Lights $264,990 -20.53% 107,677 -22.86%
Mountain Fresh Deli $216,482 -19.63% 86,958 -28.87%
Portland $146,457 1.79% 61,415 -2.26%
Aunt Jemima $136,198 13.70% 36,475 12.03%
Hot Stuff Foods $118,658 458.80% 52,160 491.72%
Old Santa Fe $100,439 -22.04% 40,429 -24.26%
TOTAL Frozen Breakfast Handheld $89,619,630 -2.59% 41,514,080 1.96%
TOTAL Frozen Breakfast Food $94,465,350 -2.57% 43,435,900 0.93%
IRI

Click Here to See More Frozen/Refrigerated Foodservice Data

Frozen breakfast handheld products, a subcategory of frozen breakfast foods, grew a small 1% through most of 2013, according to data from IRI, a Chicago-based market research firm (@iriworldwide). One possible reason the category has been slow to grow recently is more and more reliance on fresh-food programs.

Related Topics: 
grab and go, hot & cold food