RFG Handheld Entrees Sales Dip for Second Year Running

Published in CSP Daily News

refrigerated entree sales trend

Refrigerated handheld non-breakfast entrees saw sales dip 5.3% in 2013.

Best-Selling Refrigerated Handheld Non-Breakfast Entrees in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
Private label $272,370,800 7.07% 79,882,270 7.86%
Deli Express $136,548,400 -7.21% 43,002,010 -13.06%
Landshire $55,793,300 -18.98% 18,604,240 -21.33%
Don Miguel The Bomb $31,226,170 17.21% 9,933,862 14.26%
Great American Deli $17,977,910 -2.15% 6,019,241 -3.16%
Dandee $16,952,420 -1.05% 5,371,048 -3.77%
Don Miguel $14,717,600 24.77% 6,210,448 22.13%
Fresh and Ready Foods $12,216,010 26.41% 3,036,111 20.98%
7th Street Deli $9,744,160 -5.82% 3,278,019 -6.46%
Kitchen Fresh $7,791,115 13.09% 2,301,780 11.31%
Landshire Select $6,089,168 -17.81% 1,752,598 -17.69%
Anytime Deli $5,966,578 28.61% 1,391,884 21.12%
Tuscan Sun $5,945,804 117.85% 1,196,549 112.73%
Deli Express Don Miguel The Bomb $5,382,429 -24.47% 1,471,834 -28.06%
First Street Cafe $5,312,564 -3.81% 1,174,175 -5.05%
Deli Delight $5,266,318 19.28% 1,498,968 13.99%
The Sandwich Lady $4,807,093 169.26% 1,293,058 133.65%
Don Miguel Grandito $4,738,578 -20.81% 2,350,268 -17.34%
Pierre Big Az $4,531,667 -0.11% 1,228,763 -2.86%
On the Way Cafe $4,217,235 31.27% 1,136,594 14.35%
TOTAL $714,310,400 -1.22% 220,656,800 -5.30%

 

IRI

Cleick Here for More Refrigerated Food Data

For every brand of refrigerated hand-held entrees that saw a dip in sales, there's a brand that grew. Overall, however, sales of the subcategory were down 5.3% in convenience stores, according to 2013 year-end data from IRI, a Chicago-based market research firm (@iriworldwide).

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hot & cold food