Energy-Shot Sales Drop for a Second Year

Published in CSP Daily News

Energy-Shot Sales Drop for a Second Year in Convenience Stores

Year-end data shows the dip in energy-shot sales continued for a 2nd year.

Best-Selling Energy Shots in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

Brand Dollar Sales PCYA Unit Sales PCYA
5 Hour Energy $750,700,900 -8.03% 229,278,200 -7.99%
Stacker 2 6-Hour Power $13,622,890 -27.36% 3,917,732 -27.50%
Tweaker $5,513,053 46.09% 4,679,036 48.65%
E6 $3,368,213 -32.75% 2,009,317 -27.33%
Street King $3,169,942 69.59% 1,168,071 86.41%
Vital 4U Screamin Energy $2,713,707 -7.23% 2,357,035 -8.52%
VPX Redline Power Rush $2,703,583 -12.52% 873,153 -12.15%
Worx Energy Extra Strength $2,631,799 -64.85% 1,100,983 -61.24%
Fuel in a Bottle $2,560,474 30.38% 1,229,846 41.34%
Stacker 2 $2,258,393 -34.18% 578,238 -33.21%
Private label $2,111,386 2.13% 1,042,683 4.51%
Spike Double Shot $2,045,315 -31.47% 624,935 -30.61%
Rip It Energy Fuel $1,593,973 202.19% 1,574,176 271.51%
Nitro 2 Go $1,337,740 -14.93% 468,237 -12.29%
Worx Energy $1,303,944 -57.19% 516,001 -54.73%
Vital 4U Liquid Energy $1,290,928 -5.38% 1,090,077 -6.24%
Nitro 2 Go Mega Shot $698,596 -30.99% 213,676 -31.68%
MR Energy $507,440 -20.80% 165,653 -21.31%
TOTAL $803,508,300 -8.83% 254,455,100 -8.04%
IRI

Click Here for More Specialty Product Sales Data

Most convenience retailers insist 5 Hour Energy is the only game in town, despite a drop in sales of the energy-shot category overall and an almost equal drop for leader 5 Hour Energy, according to 2013 year-end data from IRI, a Chicago-based market research firm (@iriworldwide).

Related Topics: 
energy drinks, grocery, HBC, novelty