Prepaid & Financial Services: Convenience Retailer Averages

Year-end 2013

To provide a snapshot of the financial services and prepaid category in c-stores, InComm, an Atlanta-based distributor of stored-value and prepaid products to the c-store channel, has shared average daily revenue figures (ADR) for what it considers best-in-class and middle-tier retailers, as well as those who have room for improvement. Included in the charts below are ADRs for wireless—the total prepaid mobile top-up business—and long-distance and financial services, which includes open-loop and general purpose reloadable cards (GPR).

C-Store Sample: Prepaid & Financial Services ADRs

Best in Class            
Retailer Wireless ADR Long-distance ADR Financial-service ADR Closed-loop Content (gaming/music) Total ADR sales
Retailer A $67.89 $1.93 $214.79 -- $12.61 $297.22
Retailer B $72.44 $0.85 $97.16 $21.43 $25.70 $217.56
Retailer C $67.06 $0.80 $107.45 $4.52 $7.06 $186.89
Retailer D $52.16 $0.79 $88.44 $10.05 $4.88 $156.32
Retailer E $58.03 $2.03 $82.47 $1.52 $0.12 $144.17
Middle of the Road            
Retailer F $63.88 $0.29 $60.64 $1.11 $3.74 $129.68
Retailer G $54.69 $1.49 $40.91 $13.18 $8.99 $119.25
Retailer H $40.94 $0.75 $25.37 $2.47 $6.00 $75.54
Retailer I $38.73 $3.00 $22.01 $0.11 $0.74 $64.59
Retailer J $52.54 $0.32 $4.33 $1.27 -- $58.46
Retailer K $32.01 $0.32 $21.60 $0.40 -- $54.33
Retailer L $16.63 $1.22 $33.80 $1.55 -- $53.21
Room for Improvement            
Retailer M $3.90 $0.20 $32.85 $15.29 $0.70 $52.94
Retailer N $36.32 $0.43 $13.55 $0.52 $0.21 $51.03
Retailer O $30.36 $0.17 $2.87 $0.91 $0.12 $34.53
Retailer P $27.61 $0.27 $3.36 $0.65 -- $31.89
Retailer Q $21.08 $0.19 $7.58 $1.77 -- $30.62
Retailer R $15.33 $0.51 -- -- $3.38 $19.22
Retailer S $14.03 $1.97 $0.20 $0.40 -- $16.60
Retailer T $1.99 $0.53 $0.25 $0.05 -- $2.82

Source: InComm

Related Topics: 
prepaid