Hispanic Brand Loyalty

Published in CSP Daily News

Which Snacks?

If Hispanics had to choose one snack to buy at a convenience store, salty snacks and candy bars are the most popular. Hot food items rank third. Also, Hispanics are 2.5 times more likely than non-Hispanics to seek out yogurt at a convenience store.

If you were out running errands one day, got hungry and decided to get a snack, and your only choice was to get something at a convenience store, what one snack would you be most likely to pick?

  Hispanics Non-Hispanics
Salty snacks/chips 15% 19%
Candy bar 15% 19%
Hot food items 11% 12%
Ready-to-eat sandwich 10% 9%
Salty nuts 7% 5%
Energy/protein bar 7% 5%
Fruit 5% 4%
Yogurt 5% 2%
Ice cream 5% 2%
Meat snack 4% 7%
Trail mix 4% 4%
Pastries 3% 2%
Protein shake 2% 1%

Source: ThinkNow Research Omnibus Study: February 2014


By Acculturation Level

Certain convenience store snacks are especially popular among the least-acculturated segment of Hispanics, including ready-to-eat sandwiches, fruit and yogurt.

Regarding sandwiches, the more-acculturated group is lost to QSR’s; offering QSR-type amenities at convenience stores may retain some as loyal customers.

If you were out running errands one day, got hungry and decided to get a snack, and your only choice was to get something at a convenience store, what one snack would you be most likely to pick?

  Less Acculturated Bicultural More Acculturated
Ready-to-eat sandwich 15% 9% 6%
Candy bar 15% 14% 15%
Salty snacks/chips 11% 14% 18%
Hot food items 9% 13% 8%
Energy/protein bar 8% 5% 10%
Fruit 8% 5% 4%
Yogurt 8% 5% 3%
Salty nuts 5% 8% 7%
Ice cream 5% 4% 5%
Meat snack 2% 4% 5%
Trail mix 2% 4% 5%

Source: ThinkNow Research Omnibus Study: February 2014


Snack Foods Consumed in Past 3 Months

hen Hispanics are asked what snacks they consume in general, potato chips and tortilla chips are the most common, followed by popcorn and peanuts.

Source: ThinkNow Research Omnibus Study: February 2014

ThinkNow Research

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