Pastry, Danish Sales Up Nearly 10% in 2013

Published in CSP Daily News

C-store sales, 52 weeks ending Dec. 29, 2013

With strong sales for all of the top 10 brands, pastry, Danish and coffeecakes grew dollar sales nearly 10% in 2013, according to IRI. The absence of Hostess allowed several brands and manufacturers to stretch out and pick up share.

Pastry, Danish and Coffeecakes by Brand        
Brand C-store sales
($ millions)
PCYA Unit
volume

(millions)
PCYA
Bon Appetit $181.9 24.8% 101.6 18.1%
Little Debbie $126.9 30.7% 177.8 22.4%
Mrs Freshley’s $44.5 44.7% 37.0 34.0%
Private label $36.1 44.4% 26.2 50.1%
Bimbo $32.8 13.6% 19.3 9.1%
Total (including brands not shown) $608.5 9.8% 492.8 8.6%

Source: IRI

Market Share by Brand    
Brand Dollar share Point change
Bon Appetit 29.9% 3.6
Little Debbie 20.9% 3.3
Mrs. Freshley’s 7.3% 1.8
Private label 5.9% 1.4
Bimbo 5.4% 0.2
Others 30.6% NA
Market Share by Manufacturer    
Manufacturer Dollar share Point change
Bon Appetit Danish Inc. 30.9% 3.8
McKee Foods Corp. 20.9% 3.4
Bimbo Bakeries USA Inc. 10.7% 0.3
Flowers Foods Specialty Group 8.0% 2.2
Private label 5.9% 1.4
Others 23.6% NA

Source: IRI

IRI

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Related Topics: 
bakery, grocery, sweet snacks