PALM SPRINGS, Calif. -- PepsiCo will release its Mtn Dew Black Label nationwide this month, even as it introduces four more line extensions at the Coachella music festival.
Mtn Dew Black Label was released in late 2015 exclusively at approximately 600 colleges and universities, giving students a first taste of the "deeper, darker dew."
Black Label is a carbonated soft drink made with real sugar, berry flavor and herbal bitters "made for those times when Dew Nation wants to live it up—with a touch of class," the company said.
Mtn Dew Black Label is now available at retailers nationwide and comes in 16-ounce matte black cans.
Here's a look at the other Mountain Dew line extensions, first unveiled during the NACS Show in October, coming to market ...