Cargo, an in-car commerce platform for the ride-share economy, has launched its service in Minneapolis. With the launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice race and the Super Bowl, which will be held in Minneapolis on Feb. 4.
Cargo enables brands to build loyalty by placing products such as Red Bull directly in the hands of millennials and Generation Z, frequent rideshare users, according to the company. For a limited time, tens of thousands of passengers in Cargo-equipped cars can get energized with a complimentary Red Bull on their way to the football game or the after-party.
Red Bull adds to Cargo’s robust selection of products that cater to the ride-share generation, including beauty products such as Labotica Green Tea Face Mask, remedies such as Blowfish for Hangovers and snacks, including Rice Krispies and RXBar.
The Minneapolis launch is Cargo’s first move for expansion in 2018, following initial launches in New York, Boston and Chicago in 2017. Minneapolis is among the top cities in the U.S. for ride-share drivers, the company said, and Cargo’s availability in the city will allow these drivers to earn up to an extra $500 per month from commissions, referrals and performance bonuses.