A-B to Roll Out Bud Light Platinum
Sweeter, higher-alcohol version to debut in January
ST. LOUIS -- Anheuser-Busch is coming out with a sweeter, higher alcohol-content version of Bud Light as the company tries to build on the popularity of one of its top beers, according to a report by the Associated Press.
Bud Light Platinum will come in a cobalt blue bottle and it will be 6% alcohol by volume, compared with Bud Light's 4.2%, the company said.
The brewer said that the new, sweeter-tasting product will hit shelves in late January and offer a more upscale option for drinkers of light beer.
A number of major brewers are struggling with beer sales stagnating in the United States as the economic downturn limits consumer spending. Parent company Anheuser-Busch InBev reported last week that its profit rose from a year earlier even though it sold less beer around the world.
Bud Light has beat the trend and continues to grow in popularity.
Anheuser-Busch declined to discuss the product or marketing plans in detail, said AP.
Based in St. Louis, Anheuser-Busch--a wholly owned subsidiary of Belgium-based global brewer Anheuser-Busch InBev--is a leading American brewer. The company brews the world's largest-selling beers, Budweiser and Bud Light, and distributes these and many other brands through a network of more than 500 independent wholesalers.