New Owner for Sunny D, Fruit2O

Acquisition adds three juice, water brands to beverage-marketer's portfolio

sunny delight brands

CINCINNATI -- The maker of Juicy Juice, Hug juices and Daily's Cocktails will add Fruit2O sparkling waters, Sunny Delight juice drinks and Veryfine juices and drinks to its portfolio through its acquisition of Sunny Delight Beverages Co.

J.W. Child Associates, a Boston-based private equity firm and the owner of Sunny Delight Beverages Co. (SDBC), has agreed to sell SDBC to Brynwood Partners VII L.P. for an undisclosed amount pending regulatory approval. SDBC, a Cincinnati-based company, was formed by J.W. Childs in 2004 when it acquired the iconic SunnyD brand from The Procter & Gamble Co. 

Brynwood Partners also owns the Harvest Hill Beverage Co., which markets Juicy Juice products, the Hug juice brand and Daily's Cocktails brand.

"We are pleased that Brynwood VII has agreed to acquire Sunny Delight," said Billy Cyr, president and CEO, SDBC. "Our team looks forward to working collaboratively with Brynwood VII's management as we develop a detailed business plan for implementation following regulatory approval, which is expected in the first quarter of 2016. Additionally, we have enjoyed our partnership with the team at J.W. Childs and greatly value the support, vision and expertise they brought to our business over the past 11 years."

"We are pleased to announce the acquisition of Sunny Delight," said Henk Hartong III, chairman and CEO, Brynwood Partners. "The iconic Sunny Delight brand, with its highly recognizable bottle design, has a loyal customer following and is an important brand for retailers in the U.S. and Canada. We are also excited about the company's four manufacturing facilities as they provide Sunny Delight with significant manufacturing flexibility to provide our retail partners with new, innovative products in a timely manner."

Sunny Delight Beverages Co. is a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America. Its brands include the market leading Sunny Delight juice drink, Veryfine juices and drinks, and Fruit2O flavored and sparkling flavored waters. The company operates four plants across the U.S. that service both refrigerated and shelf-stable distribution systems and supply a wide range of customers in the grocery, club, mass merchandise, convenience, dollar and drug channels.

Brynwood Partners, founded in 1984 and based in Greenwich, Conn., is an operationally focused private-equity firm that makes control investments in North American-based lower middle market companies in the consumer sector. Brynwood Partners currently manages more than $725 million of private equity capital for its limited partners, which include U.S. and international pension funds, funds-of-funds, endowments, high net worth family investment offices and institutions.

Harvest Hill Beverage Co., based in Stamford, Conn., was formed by Brynwood Partners VII L. P. in June 2014 to acquire the Juicy Juice brand from Nestle USA Inc.