Beverages

Beverage category news for the convenience store retail industry.

New names, new packaging for sports drinks

CHICAGO -- The Gatorade Co. is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people, the company reported. Headlined by enhanced beverages in bold new packaging, the nation's leading sports drink is continuing to deliver the...

Shared strengths expected, fresh initiatives on tap for Anheuser-Busch InBev

ST. LOUIS -- SKU optimization, deliveries on weekends or at night: These are some of the high-priority projects Anheuser-Busch is undertaking in 2009. But don't blame or credit such changes on the company's recent purchase by InBev. Both projects predate that deal, according to Evan Athanas, vice...

On the heels of a new national advertising campaign, Bud Light is introducing new packaging set to hit shelves during the first quarter of 2009.

ST. LOUIS -- On the heels of a new national advertising campaign, Bud Light is introducing new packaging set to hit shelves during the first quarter of 2009. In March, Bud Light bottles, cans, secondary packaging and point-of-sale materials will include the words "superior drinkability" along with...

Anheuser-Busch is selling its Western Beverage Co., a large wholesale operation based in Eugene, Ore., to Major Brands Inc.
Coke to roll out Dasani unsweetened flavored-water line extension
Nestle USA, Jamba pull plug on Jamba Ready-to-Drink products
Voluntarily removing caffeine from energy drink in deal with AGs
Coca-Cola and PepsiCo have both developed new sweeteners made from stevia, which just received "no-objection" status from the U.S. Food & Drug Administration.
Suppliers, board set sites on reaching out to small retailers in 2009
Down economy causing refocus on its own products, R&D pipeline

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