Beverage category news for the convenience store retail industry.

Md. turns to old law for new revenue with "fountain" tax

ANNAPOLIS, Md. -- It's hard to find an old-fashioned soda fountain in Maryland these days, but the state comptroller's office says a nearly century-old fee for the mom-and-pop joints means all who sell fountain beverages in 2009 need to pay up, reported the Associated Press. In a March memo,...

Adding more TV spots, expanding marketing platform

WHITE PLAINS, N.Y. -- Heineken USA recently launched a new campaign, an overarching marketing platform called "Give Yourself a Good Name." The campaign showcases ways in which consumers decide to "give themselves a good name" through their actions, their words and their choices. Effective...

Bottled water growth slows with poor economy as consumers focus on faucet

BASINGSTOKE, England -- The combined forces of the economic downturn and environmental pressures are causing a sharp slowdown in the global bottled water market, according to a recent analysis by global beverage industry specialists Canadean. The situation is most marked in the United States, where...

Retailer launches viral online campaign
Energy drink to be available in BP's c-stores nationwide.
Icelandic Glacial natural spring water continues to demonstrate steady growth across North America, signing a new listing agreement with Husky Energy Inc.
Not "well-trained, well-managed, well-supervised or motivated".
Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history.
Liquor stores help defeat proposed legislative changes to get rid of 3.2 beer
TNT Marketing Inc. has signed an agreement with Play Beverages LLC to market its Playboy Energy Drinks to the c-store industry.