Beverage category news for the convenience store retail industry.

Tecate announced its sponsorship of the 12-round boxing bout between Oscar de la Hoya and Manny Pacquiao on Dec. 6, at the MGM Grand Garden Arena in Las Vegas.

WHITE PLAINS, N.Y. – Tecate announced its sponsorship of the 12-round boxing bout between the Olympic gold medalist and 10-time world champion Oscar de la Hoya (39-5, 30 KOs) and Ring magazine 's No. 1-ranked pound-for-pound champion Manny Pacquiao (47-3-2, 35 KOs) on Saturday, Dec. 6, at the MGM...

MillerCoors ends production, cites challenging sales

MILWAUKEE -- MillerCoors LLC is saying goodbye to Zima. The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt-liquor beverage was discontinued as of Oct. 10, according to the Associated Press. Chief marketing...

Economy drives packaging changes for Coke & Pepsi

ST. PETERSBURG, Fla. -- Is the 12-pack of soda the next victim of rising food prices and more frugal times? Is the 20-ounce PET bottle of soda on its way out? Two tests by the two major soda manufacturers could decide those questions in coming months. Coca-Cola is testing 16-ounce bottles of its...

PepsiCo Inc. said Friday it is launching a new marketing campaign to refocus attention on soft drinks, which have seen lagging sales.
Peacock named president of A-B, Edmond named zone president, North America
Dr Pepper Snapple says Venom will provide "stronger" energy portfolio.
RTC's BevTrac shelf management system boosts category in Salt Lake City unit.
Sale "not cost effective" because of new labeling rules, beverage makers say.
Support changing combined company's name to Anheuser-Busch InBev.
Announces additional organizational changes