Beverages

Beverage category news for the convenience store retail industry.

Cade gave birth to sports drink category

JACKSONVILLE, Fla. -- Dr. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure, reported the Associated Press. He was 80. His death was announced by the University of Florida, where he...

Seeks additional information on proposed joint venture

LONDON & DENVER -- SABMiller plc and Molson Coors Brewing Co. each received a request last week for additional information (commonly referred to as a "second request") from the Antitrust Division of the U.S. Department of Justice (DOJ) regarding the proposed combination of their respective U.S...

To make its mark in the energy drink market, 7-Eleven Inc. launched the Inked energy drink, going after the rapidly growing market of young, tattooed Americans.

DALLAS -- To make its mark in the crowded energy drink market, 7-Eleven Inc. has launched the Inked energy drink, which goes after the rapidly growing niche market of young, tattooed Americans. "We wanted to create a drink that appealed to men and women, and the tattoo culture has really become...

Cadbury Schweppes to spin off beverage unit
Is Newcastle next?
Adds line of enhanced waters
Top brewer reveals changes, plans for 2008 as competition tightens
Retailer mooooves on state capital
Widmer, Redhook combine to form Craft Brewers Alliance
Retailer protesting Pa.'s stance on dairy labeling.

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