Beverages

Beverage category news for the convenience store retail industry.

A Facebook fan helped name the latest red Froster flavor from Mac's Convenience Stores through a contest aimed at 13- to 21-year-olds.

ONTARIO -- A Facebook fan helped name the latest red Froster flavor from Mac's Convenience Stores through a contest aimed at 13- to 21-year-olds, according to a report in Marketing Magazine. Launched earlier this month, the convenience-store chain asked members of its Facebook fan page to submit...

Renegotiated campaign will run Oct. 29-31

ATLANTA -- A "free can" sampling promotion from CoMotion, Monarch Beverages' "no-crash" energy boost line, has led to an extension of the promotion with 7-Eleven stores and has been expanded to a three-day window at 7-Eleven locations throughout the Oklahoma City region. The free can sampling...

Convenience Store Open brings in $51,000 for children's charity

OVERLAND PARK, Kansas -- On Thursday, September 17, convenience store operators and industry partners spent the day on Olathe's Prairie Highlands golf course for the 12th Annual Convenience Store Open, sponsored by CarterEnergy Corp. The tournament raised $51,000 to benefit the Kansas City Dream...

Demand for single-serve business drives Corona Extra, Corona Light brand offerings
Other brands will also feature new 7.5-fl.-oz. packaging
Beverage industry vet was previously with RockStar, Monster
The maker of Monster energy drinks has taken aim at a Vermont brewery that sells a beer called The Vermonster.
Beginning November 17, U.S. customers will have access to Starbucks Decaf Italian Roast.
A Wegmans supermarket will open this week selling wine and beer andand will reopen a festering dispute with beer distributors and other retailers.
Foss, current Pepsi Bottling Group chairman, CEO is boss of new entity

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