Beverage category news for the convenience store retail industry.

Game could take most-watched crown; industry ads vie for attention

PHOENIX -- Preliminary findings from 49 of the nation's biggest markets showed that ratings for this year's Super Bowl, with the New York Giants' win over the New England Patriots, were up 6% over last year's big game, according to the Associated Press, citing Nielsen Media Research. Experts say...

Debuts chardonnay, cabernet sauvignon

WESTPORT, Conn. -- Newman's Own Inc. has unveiled premium wines—Newman's Own 2006 California Chardonnay and Newman's Own 2006 California Cabernet Sauvignon. Like all other Newman's Own products, Paul Newman and the Newman's Own Foundation will donate all profits and royalties after taxes to...

Not much impact on "Joe Sixpack," analyst says

WASHINGTON -- No. 2 U.S. beermaker SABMiller's move to combine American operations with No. 3 Molson Coors will likely be approved even though it will increase market concentration, antitrust experts said. According to a Reuters report, the approval may be a reflection of how much easier it has...

NE retailer deal follows Fas Mart, NOCO Express renewals
Retailer taps Charles Shaw to offer Napa Creek, Sea Ridge
Vital Lifestyle Water names O'Donnell SE sales VP.
Retailer will distribute energy shot, join racing sponsorship
Case says clerk negligent
Soda maker names Ricci as COO
Source Beverages signs Folsom Distributing for St. Louis, S. Ill. market