Beverage category news for the convenience store retail industry.

Distributors seeking to prohibit supermarkets, c-stores from selling suds

HARRISBURG, Pa. -- Pennsylvania beer distributors went to Commonwealth Court on Wednesday in an attempt to prohibit Wegmans supermarkets and other grocery retailers from selling malt beverages, reported Public Radio Capitol News. The Pennsylvania Liquor Control Board (PLCB) has given some Wegmans...

5-Hour Energy to fuel Steve Wallace, Rusty Wallace Racing in 2009

MOORESVILLE, N.C. -- Officials of Living Essentials LLC and Rusty Wallace Racing LLC (RWR) have announced that LE, through its 5-Hour Energy brand, will return for its second season as primary sponsor of Rusty Wallace Racing's No. 66 team and driver Steve Wallace in 2009. 5-Hour Energy will serve...

Streamlining planned before takeover, company says

LEUVEN, Belgium -- Anheuser-Busch-InBev said it will cut 1,400 U.S. jobs, or 6% of its U.S. work force, as part of plans to streamline the beer company, according to a report by the Associated Press. The company said that three quarters of the jobs to disappear will come from Anheuser-Busch's North...

Recession fears have consumers "sticking to what they know," less likely to recall new products.
PepsiCo Inc. has appointed Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and CEO.
Consumers continue to see alcoholic beverages as an affordable indulgence
Former Philadelphia Coca-Cola Bottling president, COO named president, CEO
Gold Peak, the premium ready-to-drink (RTD) tea from The Coca-Cola Co., announced the launch of Gold Peak Chilled Tea.
Three beverage-makers strike distribution deals
Former 7-Eleven leader "surprised" by success of new impulse product offerings.