Beverage category news for the convenience store retail industry.

A-B plans to change exclusivity incentive with wholesalers, report says

ST. LOUIS -- Anheuser-Busch Cos. plans to change a decade-old exclusivity incentive with wholesalers in order to keep them happy and committed to its products, reported The St. Louis Post-Dispatch. Now some of the benefits of "exclusivity" that are traditionally reserved for distributors who carry...

"Cola Wars" have spread beyond soda

ATLANTA -- For decades, Coca-Cola and Pepsi have been butting heads for shelf space on the soda aisles of grocery stores, convenience stores, gas stations, pharmacies and supercenters. But the rivalry is moving well beyond soft-drinks, said The Atlanta-Journal Constitution. The "Cola Wars" have...

First packaging tweak in five years

MILWAUKEE -- Miller Brewing Co. has designed new packaging for its top-selling brand, Miller Lite. Beginning in April 2008, beer drinkers across the country will notice a new differentiating signature look adorning all Miller Lite bottles, cans, packaging, point-of-sale (POS) materials and signage...

A new report out of London outlined those factors that have driven success in the energy-drinks sector pioneered by Red Bull in 1987.
Dog On It! expands beverage offering
Red Bull Cola will hit store shelves in Las Vegas this June.
Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale, according to a report in AdAge.
Jumping on the energy-drink trend, Ocean Spray this month is launching Cranergy Energy Juice Drink.
C-store's suit alleges conspiracy to fix prices.
Accelerated drop due to price hikes, fickle consumers