Beverage category news for the convenience store retail industry.

Peacock named president of A-B, Edmond named zone president, North America

BRUSSELS, Belgium -- InBev has appointed Luiz Fernando Edmond and David A. Peacock to the North American leadership team of Anheuser-Busch InBev, to become effective upon the closing of the combination of Anheuser-Busch Cos. and InBev. Upon close of the deal, Edmond will become zone president North...

Dr Pepper Snapple says Venom will provide "stronger" energy portfolio

CORONA, Calif. -- Hansen Natural Corp. has completed agreements with The Coca-Cola Co. and Coca-Cola Enterprises Inc. for distribution of its Monster Energy drinks line in six Western European countries, Canada and selected territories in the United States. Dr Pepper Snapple Group said it expected...

RTC's BevTrac shelf management system boosts category in Salt Lake City unit

SALT LAKE CITY -- Sapp Bros Travel Center has increased sales in its Salt Lake City location's entire beverage category by 12% since implementing RTC's BevTrac shelf management system, the company said. Sapp Bros deployed the beverage-industry environmentally friendly shelf management system...

Sale "not cost effective" because of new labeling rules, beverage makers say.
Support changing combined company's name to Anheuser-Busch InBev.
Announces additional organizational changes
New packaging "drinks like a bottle and cools like a can".
MillerCoors holding off on launch of caffeine-infused alcoholic energy drink
Strengthens PepsiAmericas flavor portfolio, expands DPS brand in South, Midwest
Beverage makes plans to go ahead with product launch