Beverage category news for the convenience store retail industry.

Beverage company appoints broker to represent it to c-store channel

ARLINGTON, Texas -- TNT Marketing, national convenience store broker, will represent Crayons All-Natural Beverages to convenience stores nationwide. Sales of Crayons All-Natural Beverages are expanding in the c-store channel, the company said, as retailers desire to offer more healthy, high-quality...

Real, blood orange-flavored beverage inspired by hit HBO vampire series

SAN DIEGO -- The once-fictional "Tru Blood" beverage from the HBO hit vampire series True Blood will be coming to life in bottle form this September, according to a report by The New York Daily News . The blood orange-flavored carbonated drink has a slightly tart and lightly sweet flavor that is...

Centers for Disease Control & Prevention's chief says tax could combat obesity

WASHINGTON -- While Democrats await the results of bipartisan negotiations over health care reform in the Senate Finance Committee, one of the proposals put before the committee received a nod of approval from health officials today: taxing soda. The committeethe last congressional panel expected...

Anniversary promo also offers 59-cent fountain drinks throughout summer
Wants to restart beer sales at "c-restaurant".
New Leaf Brands has announced that New Leaf Tea is now available in all Sheetz Inc. convenience store locations across six states.
Amstel Light has announced its summer "Unlock the Taste of Amstel's Amsterdam" program that will run in retail outlets throughout the country this summer.
The quick-service industry's first ever branded energy drink, the Krystal Blitz is available now in The Krystal Co.'s restaurants systemwide.
"Quick-trip" store visits hit a wall as consumers aim to "avoid" convenience stores.
More states allowing retail beer sampling