Beverage category news for the convenience store retail industry.

Dr Pepper Snapple separates from Cadbury Schweppes

PLANO, Texas -- Dr Pepper Snapple Group Inc., one of the leading refreshment beverage companies in North America, will be listed on the New York Stock Exchange beginning today. Its listing marks the official separation of Cadbury Schweppes Americas Beverages (CSAB) from Cadbury Schweppes plc. The...

When considering new products, health benefits are drawing in consumers

CHICAGO -- Charge me up, but don't fill me up—that could be the message consumers are sending with their new-product choices as of late, particularly in the beverage category. Products that boost the consumer's energy or help them achieve a health goal are performing best, according to Anne Berlack...

7-Eleven promo blitz leverages Guitar Hero: Aerosmith

DALLAS -- To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven Inc. has partnered with Coca-Cola, Activision Inc. and Microsoft Corp. in a marketing and public relations blitz designed to reach music-loving, videogame-playing, techno-savvy, 18- to 34-year-old males...

Unveiling two new beverages; also rolling out Wi-Fi deal with AT&T
Movie renter testing ideas at prototype stores in Dallas
Named VP of marketing for food & beverage sector
Purple Beverage Co. Inc. said former New York Red Bulls managing director Marc de Grandpre agreed to join the beverage company as vice president of marketing.
St. Cloud c-stores to offer soda container recycling
McDonald's takes aim at c-stores hoping to capture soda sales.
Wolf will be chief integration officer, Hattersley, CFO