Beverages

Beverage category news for the convenience store retail industry.

Jumping on the energy-drink trend, Ocean Spray this month is launching Cranergy Energy Juice Drink.

LAKEVILLE-MIDDLEBORO, Mass. -- Jumping on the energy-drink trend, Ocean Spray this month is launching Cranergy Energy Juice Drink, “devoted to re-energizing busy Americans with a source of energy they can feel good about.” Cranergy includes green-tea extract, a natural source of caffeine; five B...

C-store's suit alleges conspiracy to fix prices

MINNEAPOLIS -- A Wisconsin convenience store is claiming that three packaged ice producers created an international conspiracy to freeze in high prices and divide up the market so they wouldn't have to compete with each other, said the Associated Press. In a lawsuit in U.S. District Court in...

Accelerated drop due to price hikes, fickle consumers

NEW YORK -- A decline in U.S. soft-drink sales volume accelerated sharply last year, as The Coca-Cola Co., PepsiCo Inc. and other beverage companies failed to overcome flagging consumer interest in big soda brands and grappled with rising commodity costs that pushed the prices of those drinks...

Celebrity labels boosting wine, spirits sales
Point of differentiation, unique marketing paramount in new-product launches
Miller High Life has launched Miller High Life Extras, a loyalty program that will reward consumers who are "living the high life.".
Beverage company gets new name, emphasizes innovation
Retailer offering energy drink from Thailand
Follows deals with Royal Farms, Fas Mart, NOCO, more
Combining two top-selling beverage concepts—coffee and frozen carbonated beverages—into one new drink, 7-Eleven Inc. has created the Slurpuccino.

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