Beverage category news for the convenience store retail industry.

Expands noncarbonated beverage portfolio with new offerings, strengthened distribution

PURCHASE, N.Y. -- PepsiCo said it plans to significantly expand its U.S. noncarbonated portfolio. The strategy includes the introduction of two new products from the makers of Gatorade: G2, its first differentiated beverage since the original Gatorade, and an enhanced water from Propel called...

Retailer introduces Sonoma Crest Cellars

DALLAS -- Before 7-Eleven Inc. first expanded its wine selection to sell premium-quality wines in 1998 and introduced an exclusive French import a year later, it had more of a reputation as a quick-stop shop for cold beer. Now, 7-Eleven has introduced Sonoma Crest Cellars, a proprietary premium-...

Also announces recycling, glaceau, Brain-Twist deals

ATLANTA -- Coca-Cola North America has launched a newly designed 20-oz. PET (polyethylene terephthalate) contour bottle for all of its Coca-Cola brands, with a new easy-to-hold and easy-to-open design. A new take on the current 20-oz. contour bottle launched in 1993, the new bottle has added...

Will test waters in New York, L.A.
van Paasschen joins Starwood Hotels & Resorts
The Coca Cola Co. is discontinuing U.S. sales of Coca-Cola Blak, the blended Coca-Cola and coffee drink it introduced 17 months ago in 8-oz. bottles.
Coors creates new unit to develop high-end beers
Bottled-water pioneer has some warnings for the industry
Coors, Miller, A-B roll out promotions, expand sports sponsorships
Suds sales resume despite ongoing legal battle