Foodservice

Chester's Strengthens Southeast Presence

Slayden Travel Center in Lamar, Miss., will be home to newest Chester's site

LAMAR, Miss. -- The Slayden Travel Center, located at 2710 Highway 72 in Lamar, Miss., has opened the latest Chester's International restaurant. The Lamar Chester's, which is co-branded with a Baskin Robbins, celebrated its grand opening on Friday, August 8, with a ribbon-cutting ceremony. Chester the Chicken was also on hand to help with the ceremony and to pose for grand opening photos with customers and employees.

"We're in the fried chicken capital of the U.S. and are so pleased to bring Chester's to Slayden," saidd Vickie Carpenter, owner of the Slayden Travel Center. "This is a milestone [image-nocss] for our town, to be able to bring Baskin Robbins and Chester's to Slayden and fulfill the needs of our community. Everything has been perfect."

The Slayden Travel Center location will serve breakfast, lunch and dinner offering Chester's signature menu options including Chester's fried bone-in chicken, chicken tenders, potato wedges and biscuits. The newest Chester's will also offer both dine-in and carryout options.

Chester's International is a leader of quick-serve restaurant (QSR) concepts with more than 1,500 Chester Fried licensed and Chester's franchised locations. Anlong with its products, Chester's offers flexible size and store layout options, training and support. Chester's uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.

[Pictured (left to right): Clay B. Carpenter, Vickie B. Carpenter, Shane Strickland, Chester.]

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