SAN RAMON, Calif. -- Chevron Corp. is mixing up the food at its convenience stores in Orange County and elsewhere with an eye toward Hispanics, according to a report in the Orange County Business Journal.
The San Ramon-based company has converted 410 stores, including several in Orange County, into ExtraMile convenience stores. The stores have new food and displays. Some have signs in English and Spanish, according to the report.
"In a very short period of time, Hispanics will become a majority in Southern California," Don Tovar, who heads up foodservice [image-nocss] for Chevron's U.S. retail stores, told the newspaper.
Chevron has 46 stores in the county and 8,000 in all.
Among the new foods are a taquito and quesadilla from Orange-based Don Miguel Mexican Foods Inc.
Food and drinks bring the most profits for convenience stores, Tovar said. Coffee, water enhanced with vitamins and energy drinks are some of the biggest money makers.
Chevron stocks those kinds of drinks in a much-vaunted display called the HydraZone.
Through surveys and store tests, Chevron said it found food to be one of the best ways it could distinguish itself from its competitors. It hopes to attract franchisees with the stores.
Click herefor previous coverage of Chevron's new ExtraGood to Go foodservice concept.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.