Cumberland Farms Warms Up Plow Drivers

Offering free coffee to snow-removal, utility workers during storm

FRAMINGHAM, Mass. -- Cumberland Farms is offering free coffee for snow plow drivers throughout the Blizzard of 2013 that has hit the Northeast. Participating locations of the convenience store chain will provide free Farmhouse Blend Coffee to snow plow operators and utility workers.

"While most of us in the Northeast are going to be spending the night inside weathering the storm, there will be a bunch of heroes out on the roads, working to keep our communities safe. So for all you snowplow operators and utility workers, stop by any Cumberland Farms from 6:00 p.m. [Friday] through 5:00 a.m. Sunday morning for a free cup of our freshly brewed Farmhouse Blend coffee--our way of saying 'thanks!'," the Framingham, Mass.-based company said on Facebook, accompanied by a picture of Homer Simpson decked out in a "Mr. Plow" jacket.

Cumberland Farms gave away more than one million cups of free coffee to customers across 11 states as part of its Free Coffee Fridays promotion, the convenience retailer announced in December.

The Cumberland Gulf Group includes Cumberland Farms Inc. and Gulf Oil LP. Cumberland Farms is parent company to Gulf LP, one of the largest wholesalers of refined petroleum products in the Northeast and Mid-Atlantic. In 2011, the Cumberland Group generated roughly $13.0 billion of sales through a footprint of approximately 600 c-store locations in 11 states operated under the Cumberland Farms banner and through the operations of its subsidiary Gulf Oil. The Cumberland Group is a privately held, family-owned and managed company that includes real-estate and midstream gasoline operations.