TA Goes 'All You Can Eat'
Launches new same-meal reorder concept in 46 restaurants
WESTLAKE, Ohio -- TravelCenters of America LLC (TA) has announced that 46 of its restaurants have launched an All-You-Can-Eat menu format. The All-You-Can-Eat menu is available at certain Country Pride, Fork-In-The-Road and Buckhorn Family Restaurants branded locations.
As guests order a meal of any kind, that guest may reorder unlimited portions of the same meal selection. The format covers all meal types; breakfasts, sandwiches, entrees, salads, sides and desserts. The menu contains very few limitations to the All-You-Can-Eat format.
"Times are tough and people [image-nocss] are looking for better value; a way to stretch their dollar." said Barry Richards, senior vice president of restaurant marketing and operations. "We wanted to do something a little unique and be able to deliver that extra value to all of our customers."
He added, "Our restaurants serve home-style food. Well, the very definition of home-style is being able to get seconds, just like as if someone's grandmother was serving the meal."
The 46 locations each have a unique conversion date, the company said, with most starting May 1 and the latest on May 11. The locations and their start date are listed on the company's web site.
TravelCenters of America, headquartered in Westlake, Ohio, is a leading national chain of travel centers in 41 states and Canada under the TravelCenters of America and Petro brands. With convenient locations on interstate exits, TA offers its customers diesel and gasoline fueling services, full-service and quick-service restaurants, heavy truck maintenance services, 24-hour convenience stores, electronic communication (WiFi) and other services, all within large, high-traffic facilities.