CHICAGO -- Technomic, a leading research and consulting firm in the foodservice industry, has launched a suite of consumer research tools to complement its portfolio of products. Consumer4Sight is led by a team of consumer research experts and designed to get clients closer to consumers' decision-making behaviors and interactions within the foodservice industry.
"You can't measure what you don't know, and C4S brings you closer to consumer perceptions and decisions. Our methods recognize that today's evolving consumer culture leaves no room for error in determining what consumers want," said Sara Monnette, senior director of consumer insights and innovation at Technomic.
Consumer4Sight combines 50 years of comprehensive foodservice industry perspective with the latest methodology in survey design, menu ordering simulations, sensory testing and qualitative research to dig deeper and make advanced insights into taste preferences, attitudes, moods, cravings, loyalty and other influencers that make consumer behavior tangible.
"Consumer insights have to reach far beyond one-dimensional brand or menu choices and break down the greater complexities, such as how to use menu design to mitigate rising food costs without sacrificing customer satisfaction or pinpointing how and when more menu choices can lead to category cannibalization," Monnette said.
Chicago-based Technomic delivers a 360-degree view of the food industry. Its services range from research studies and management consulting solutions to online databases and fact finding. Clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizationsand various institutions aligned with the food industry.
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