LOUISVILLE, Ky. -- This football playoff season, Papa John's International Inc. has launched the TEXTra Points 4 Pizza promotion. Louisville, Ky.-based Papa John's said it is the first pizza company in America to offer text message ordering on a national basis.
By texting POINTS to 47272 (4PAPA) or registering to receive text messages from Papa John's at www.papajohns.com ahead of the games, fans will be signed up for the chance to receive deals on pizza at participating restaurants throughout the [image-nocss] playoffs, based upon the number of points scored on the field.
The promotion kicked off wild card weekend on Saturday, January 5, and extends throughout the playoffs and the Super Bowl on February 3.
For the wild card and divisional rounds, if the score of any playoff game totals 25 points or more, fans registered in the promotion will receive a text message from Papa John's with an exclusive promo code worth 25% off the average national regular menu price of a large, three-topping pizza ordered online the following week. This means getting a large pizza with a national average regular menu price of $15.99, for only $11.99.
Stakes will be raised for conference championship day, Sunday, January 20, when Papa John's challenges the teams in contention for the Big Game to score a cumulative 50 points in either game, so that registered fans will receive 50% off the average national regular menu price of a large three-topping pizza ordered online the following weeka $15.99 pizza for $7.99.
When the Super Bowl takes place in Phoenix on Sunday, February 3, if the cumulative score is 75 points or more, fans registered for the promotion will receive 75% off the average national regular menu price of a large three-topping pizza ordered online the following week, or a $15.99 pizza for $3.99.
The lowest weekly average combined score during the 2007 regular season was 36.1 (week eight), the company said; the highest cumulative score in the history of the Big Game is 75 points, when San Francisco beat San Diego 49-26 in 1995. During the 2007 season, 75 points or more was scored in six regular-season games.
Papa John's said it expects football playoffs to be especially busy, with predictions to sell nearly three quarters of a million pizzas on Sunday, February 3, making it one of the busiest days of the year.
This year, advance online ordering from Papa John's allows fans to log onto the website and follow the online ordering menu to place their order in advance of the Big Game. Customers place an order up to 21 days in advance and indicate a time of delivery.
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