PHILADELPHIA -- This season, Wawa is teaming up with Minor League Baseball for a promotion that pairs America's favorite pastime with its favorite hometown store. Wawa will help fans from 13 teams in the mid-Atlantic cheer on the home team with on-field fun between innings, special giveaways and appearances from Wawa's very own mascot, Wally Goose.
Wawa's partnership extends to the Aberdeen IronBirds, Atlantic City Surf, Bowie Baysox, Camden Riversharks, Delmarva Shorebirds, Lakewood BlueClaws, Lehigh Valley IronPigs, Norfolk Tides, Reading Phillies, Richmond Braves, Southern [image-nocss] Maryland Blue Crabs, Trenton Thunder and Wilmington Blue Rocks.
Wawa will deliver contests and prizes, including:
Wawa Wednesdays: Every Wednesday, Wawa satisfies your post-game hunger with $1 off hoagie coupons. Wawa On-Field Fun: Fans test out their throwing arm in the Wawa Hoagie Toss with a chance to win Wawa prizes. Wawa Extra Innings: Tie games just got more exciting! If the home team goes into extra innings, Wawa will distribute free coffee coupons to the faithful fans who stay until the end of the game.Sporting a new Minor League look, Wally Goose will make a series of appearances this summer to greet and take pictures with fans in each stadium. Outfitted in a customized Wawa cap and baseball T-shirt, Wally will lead fans in team cheers and entertain between innings.
Minor League Baseball's personality dovetails perfectly with Wawa's, said Lisa Wollan, Head of Consumer Insights and Brand Strategy at Wawa. We pride ourselves on being passionate, good humored, neighborly and reliable. This partnership will allow us a new way to connect with and delight our customers in an engaging community setting.
Wawa Inc., Wawa, Pa., operates more than 560 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.
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