DALLAS -- Participating U.S. 7-Eleven stores will sell BAZI International Inc.'s BAZI Natural Energy Shot starting this March. BAZI will be sold in participating stores as a part of 7-Eleven's spring and summer program, the maker of the shot said.
"7-Eleven is our first retailer in the convenience store channel," said Debbie Wildrick, BAZI's sales and marketing executive vice president. "Because BAZI's product offers energy plus nutrition in a powerful blend of eight superfruit extracts, we expect to attract new customers to the energy category. Consumers are accustomed [image-nocss] to buying shots in convenience stores and know they can find new and unique products at 7-Eleven locations."
Kevin Sherman, CEO of BAZI, added, "This partnership is very important to BAZI and the growth of our brand in 2011."
Devner-based BAZI International, Inc. is a provider of healthy energy shots designed to help enhance physical health and overall performance. BAZI is a concentrated energy shot with eight "super fruits," including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenience, two-ounce shot.
Dallas-based 7-Eleven Inc. operates, franchises or licenses more than 8,300 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 39,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
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