JACKSONVILLE, Fla. -- Acosta Sales & Marketing Co. has announced that it has acquired Hynes Inc., a U.S. sales and marketing agency specializing in representing companies that manufacture health, beauty and general merchandise products and servicing the drug, grocery and mass channels.
Terms of the transaction were not disclosed.
Established in 1939 in Charlotte, N.C., as a single-market consumer packaged goods sales and marketing agency, Hynes has grown by developing client brands and acquiring other companies. Today, Hynes' coverage spans the New England, Mid-Atlantic, Southeast, [image-nocss] Midwest, Southwest and Florida markets. In addition to its Charlotte headquarters, Hynes has offices in Taunton, Mass.; Tampa, Fla.; Dallas; and Washington, D.C.
"One of our growth strategies for 2008 is to increase our presence in the drug channel," said Acosta president and chief operating officer Robert Hill. "This acquisition is an excellent opportunity for us to strengthen our relationship with retailers such as Rite Aid and CVS thereby increasing services to our clients."
In other company news, Mark Chaffin has joined Acosta Sales & Marketing as Chief Information Officer. Chaffin will be responsible for all information technology (IT) operations and will ensure that all IT functions align with and support Acosta 's business strategy. Chaffin becomes a member of the executive team reporting directly to Hill. Chaffin replaces retiring CIO Chuck Wyckoff.
Acosta Sales & Marketing Co. is a leading full-service sales and marketing agency providing outsourced sales, merchandising, marketing and promotional services to manufacturers in the consumer packaged goods (CPG) industry. Headquartered in Jacksonville, Fla., it has operations throughout the United States and Canada.
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