BIRMINGHAM, Mich.-- Gas Station TV (GSTV), a leading video network at the pump, has announced that it has added Prestone, a leading antifreeze/coolant brand, to its roster of advertisers on the network.
Focused on reaching younger, active male DIYers, Prestone engaged GSTV to extend the impact of its new advertising campaign. The campaign, titled "The Reaper," is aimed at helping drivers "cheat death" on their vehicles by maintaining their cars with Prestone's patented anti-corrosion antifreeze and other Prestone car care products.
The 30-second spot, featured at Murphy USA gas stations in Walmart parking lots across the country, also includes a five-second directional Action Tag encouraging viewers to head into the retailer for immediate purchase.
"The new campaign reminds consumers to maintain their vehicles and shows how Prestone products help drivers keep their cars running longer and worry-free," said Kareem Dright, marketing manager at Prestone. "Partnering with GSTV was a natural component of our campaign to help Prestone reach our target consumers while their vehicles are top-of-mind, whether that's filling up their tanks or making an in-store purchase at local gas stations."
With a 100% driver viewing audience, GSTV is an effective medium for automotive-related brands to narrow in on consumers who are a key target for their products and services, the company said.
"Like no other medium, GSTV is able to drive consumers to a very specific destination at optimal times. In this case, it's inside Walmart to purchase Prestone products at what is likely one of the most critical times for car maintenance decision-making. Just as easily, however, GSTV can drive consumers to a local drive-thru restaurant or another nearby retailer," said David Leider, CEO of GSTV. "I'm glad that Prestone decided to capitalize on our network's ability to influence these decisions and I look forward to a great partnership with the brand."
The Prestone campaign on GSTV will run at Murphy USA stations through December.
GSTV reaches more than 33 million monthly viewers at the nation's leading gasoline retailers in more than 110 U.S. designated market areas (DMAs). Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to more than 70 million.
Birmingham, Mich.-based GSTV engages, influences and drives consumers to action on behalf of its advertisers and gasoline retailers with exclusive content including news from CNN's Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media program, Your Neighborhood, in addition to local weather updates from AccuWeather. Gas Station TV is a Destination Media Inc. company.
Based in Lake Forest, Ill., Prestone Products Corp. manufactures and markets Prestone antifreeze/coolant, fuel additives, brake and power steering fluids and a variety of other car-care products.
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