General Merchandise/HBC

Spartan Introduces 'Indulgent Creations '

Michigan-made ice cream rolls out
GRAND RAPIDS, Mich. -- Spartan Stores announced the introduction of its new Michigan-made Indulgent Creations premium ice cream.

Four Indulgent Creations will be available year round through Spartan Stores D&W Fresh Market, Family Fare, Felpausch, Glen's Market and VG's Stores, as well as through nearly 400 independent stores in Michigan and Northern Indiana selling Spartan Stores brand products.

The four core flavors include: Double Vanilla, Toasted Butter Pecan, Mint Chip, and Double Dark Chocolate.

Eight additional seasonal flavors will be carried for [image-nocss] a limited time only throughout the year, including White Christmas, a mint-flavored ice cream made with candy holiday shapes (stockings and Christmas trees).

The seasonal flavors are planned to change as the seasons change. For example, in the summer months, Michigan Blueberry and Peaches & Cream flavors will roll our. In the fall, Honey & Caramel and Apple Pie will hit the freezers. Additional seasonal flavors include Brownies & Fudge and Cafe Mocha.

Most seasonal flavors are scheduled to be available in stores for three months. However, White Christmas will only be available only through December.

Indulgent Creations will retail for $4.59.

Grand Rapids, Mich.-based Spartan Stores Inc. is the nation's 11th-largest grocery distributor with warehouse facilities in Grand Rapids and Plymouth, Mich. The company distributes more than 40,000 private-brand and national-brand products to approximately 365 independent grocery stores in Michigan, Indiana and Ohio. Spartan Stores also owns and operates 97 retail supermarkets in Michigan, including Family Fare Supermarkets, Glen's Markets, Glen's Quick Stop, D&W Fresh Markets, Felpausch Food Centers, VG's Food & Pharmacy and VG's Quick Stop.

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