DES MOINES, Iowa -- More than 38,000 consumers voted. And last week, Better Homes & Gardens announced the winners of its 2016 Best New Product Awards.
In conjunction with market research firm BrandSpark International, Better Homes & Gardens chose products from beauty, food and beverage, health and personal care, household and kids categories. Voters chose from 243 entries.
In addition to determining the winning products, the BrandSpark/BHG American Shopper Study looked at what’s on the mind of American shoppers.
Highlights from the study include:
- 75% of consumers like trying new products, and 70% say they will pay a little more for a new product.
- 44% say they’re less brand loyal than they were a few years ago. Deals drive trial of new products with 50% saying they use coupons from “coupon circulars” most weeks.
- 26% use a coupon app on their phones.
- 67% of consumers are skeptical of the health claims they see on products. Although health is important, 63% agree that indulgent foods are not all that healthy but sometimes worth it.
- 77% try to prepare food at home as often as they can.
Click through to Convenience Store Products Online for a slideshow of some of this year’s winning products that may appeal to convenience-store operators.And click here to view the full Better Homes & Gardens list.
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