JACKSONVILLE, Fla. -- Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has completed the acquisition of certain assets of Griffin Strategic Advisors LLC, a comprehensive strategy and operations management consulting firm specializing in helping organizations improve profitability and accelerate growth. Griffin provides consulting and other services to a wide range of business sectors across the United States.
Griffin will combine with Acosta's Marketing Group (AMG) to form AMG Strategic Advisors, a new business unit to be led by Griffin's co-founder and CEO Carrie Shea. Shea will report to Acosta chief marketing officer Ramin Eivaz and will serve as president of AMG Strategic Advisors.
Lake Forest, Ill.-based Griffin will continue to use the Griffin Strategic Advisors name for non-CPG clients and industries.
"We are pleased to announce that Griffin is joining forces with us," said Robert Hill, Acosta president and CEO. "Griffin's capabilities in growth strategy, brand positioning, shopper and marketing insights, and operational consulting nicely dovetails with AMG's rich insight and data analysis capabilities. This acquisition will enable us to leverage and expand our consulting capabilities to better serve our clients."
Founded in 2008, Griffin's business model focuses on providing consulting to a diversified client list including leading companies in the consumer products, retail, apparel/footwear, automotive, private-equity and higher-education industries.
"Our strategic alignment with one of North America's leading outsourced sales, marketing and service companies will allow us to better serve our clients by augmenting our growth strategy work with superior data, strong analytical and proprietary shopper and consumer insights," said Shea. "We consider this acquisition a tremendous opportunity for both our clients and employees--as well as for Acosta's clients."
With approximately 20,000 associates in 65 locations throughout the United States and Canada, Jacksonville, Fla.-based Acosta provides a range of outsourced sales, marketing and retail merchandising services.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.