BI-LO Launches fuelperks

Supermarket chain rolls out Excentus fuel rewards program with Spinx, Shell

GREENVILLE, S.C. -- BI-LO has announced the launch of a new program called fuelperks! that will enable area residents in Greenville, Spartanburg and Anderson, S.C., and Asheville, N.C., to save money on gasoline by doing something they normally dobuy groceries. Beginning on September 9, every time BI-LO customers make a purchase with their new My BI-LO Bonuscard they not only save money on their grocery bill, but they earn discounts to be used at the pump.

For every $50 a shopper spends at BI-LO, he or she receives a five-cent-per-gallon reward applied to his or her new [image-nocss] My BI-LO Bonuscard that is used at the pump to roll down the price of gasoline. The $50 threshold can be achieved through multiple visits to BI-LO and it is all tracked automaticallyand immediately in "real time"through the new My BI-LO Bonuscard.

There is no limit to the amount of fuelperks! rewards a customer can earn. So, if a shopper and his or her family spend $200 over the course of several weeks or in a single visit, they accumulate a 20-cent-per-gallon reward. Customers are able to redeem their fuelperks! rewards by swiping their full-size My BI-LO Bonuscard in the card reader at any of the participating Shell-branded or Spinx gas stations. The price per gallon on all grades of gasoline will automatically roll down the amount of fuelperks! rewards earned and the customer can pump up to 20 gallons of gasoline per visit.

BI-LO is working with Excentus Corp., the provider of fuelperks!, to launch the program.

According to Excentus officials, BI-LO will be the only grocery store chain in the area to offer fuelperks!. Through Excentus, BI-LO is working with Shell and Spinx to provide gas stations near BI-LO stores.

BI-LO customers will need the new My BI-LO Bonuscard to redeem fuelperks! rewards. Converting to the new card requires a stop at a BI-LO store to have the customer's old card scanned; all existing data will be retained with the new card. All BI-LO shoppers will continue to enjoy everyday savings with their My BI-LO Bonuscard and will be able to take advantage of other BI-LO customer appreciation programs with the added bonus of gasoline savings.

Headquartered in Mauldin, S.C., BI-LO operates 214 supermarkets in South Carolina, North Carolina, Georgia and Tennessee and employs approximately 15,500 people. The company sponsors the annual BI-LO Charity Classic golf tournament each June. The BI-LO Charity Classic has raised more than $48 million in the past 26 years, with grant funding focused on children's charities, hunger relief and education.

Irving, Texas-based Excentus is the provider of the fuelperks! rewards program, a U.S. retail marketing coalition using fuel as the consumer reward. It is a privately held company with more than 110 customers in the United States and Canada.