CHICAGO --BP has launched a new fall promotion that allows consumers to pass savings at the pump to others for the first time, with no additional fees to wholesale customers.
The promotion, known as “Give a Reward, Get a Reward,” builds on the recent success of the new BP Driver Rewards loyalty program by letting members give three friends or family members a reward of 25- cents-per-gallon discount on their next fill-up of up to 20 gallons. The promotion runs September 2 through November 3 at participating BP retail locations.
“We know consumers always enjoy discounts at the pump in whatever form they come,” said Jo Brecknock, director of brand and communications for BP Fuels North America. “With this promotion, our focus is on building loyalty, which is absolutely critical to business growth. And, we believe that continuing to invest in and improve BP Driver Rewards is the best way to achieve that goal.”
BP Driver Rewards members who participate in the promotion will automatically be entered in a weekly sweepstakes to win one of 10 gift cards equivalent to a year’s worth of gasoline.
The promotion will be supported with TV and radio advertisements in select markets and on site at participating retail locations, as well as through digital advertising and an email marketing campaign across BP’s entire U.S. retail network.
With U.S. headquarters in La Palma, Calif. (West), and Warrenville, Ill. (East), BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities.
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