DALLAS -- Chase Bank USA NA, a division of JPMorgan Chase & Co., has rolled out its new Chase contactless credit cards with "blink" in the Dallas-Fort Worth metroplex area.
Chase already has begun to deliver approximately 800,000 new credit cards with blink to its Texas cardmembers, increasing the speed and convenience of credit card use at an initial base of approximately 500 merchant locations in 32 Texas counties.
To use Chase cards with blink, cardmembers hold their card near a point-of-sale (POS) reader at checkout instead [image-nocss] of swiping their card or handing it to a store employee. As cardmembers hold their Chase card with blink near the POS reader, the reader will quickly emit a tone and light up to signal payment confirmation.
7-Eleven Inc., Dallas, was an early adopter of the Chase cards with blink, with plans to roll out acceptance of blink cards to all 5,300 U.S. 7-Eleven stores.
Working with Visa USA and MasterCard International, Chase has identified locations where speed and convenience are important to consumers and is introducing the new Chase card with blink with a roster of participating Dallas merchants. The initial merchants include 7-Eleven, AMC Theatres, Cinemark USA, CVS/pharmacy, RaceTrac and Regal Entertainment Group.
The new Chase cards with blink also feature the traditional magnetic stripe and can be used anywhere Visa and MasterCard are accepted to make purchases as consumers have done in the past.
"Because 7-Eleven is synonymous with convenience, anything we can do to improve a consumer's shopping experience at our stores is always under review," said Rick Updyke, vice president of business development for 7-Eleven Inc. "Chase cards with blink provide customers with a faster, easier transaction. Contactless payment fits well with 7-Eleven's strategy of providing consumers quick, convenient service."
To introduce Chase credit cards with blink, Chase will launch an integrated marketing campaign targeting Chase cardmembers in the Dallas-Fort Worth metroplex area to help educate them about this new feature. The campaign will encourage cardmembers to "blink lunch," "blink a bagful" or "blink a movie."
In May 2005, Chase became the first bank to initiate a large-scale market-by-market roll out of contactless credit cards. There are currently more than six million Chase credit cards with blink being used in Colorado, Connecticut, Delaware, Georgia, Florida, New Jersey, New York, Pennsylvania and Texas at locations where speed and convenience are important to consumers, such as movie theaters, quick-service restaurants, convenience stores and drug stores.
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