HOUSTON -- Cardtronics Inc. is launching advertising on approximately 2,200 of its Vcom financial kiosks located in 7-Eleven stores in the United States, on the heels of offering third-party advertising on about 800 ATMs operated by Bank Machine, Cardtronics' U.K. subsidiary. Cardtronics has signed a multi-year agreement with i-design, the U.K.-based provider of the atmAd marketing platform for self-service devices to bring immersive third-party advertising to Cardtronics ATMs.
i-design will sell ATM advertising space to third-party brands on behalf of Cardtronics, allowing [image-nocss] these advertisers to place their messages on Cardtronics' ATMs equipped with i-design's atmAd software in both the United States and the United Kingdom. The delivery of advertisers will be managed by i-design's well established, full-service media sales operation, which works with an extensive list of global advertisers.
The agreement follows a successful pilot program that Cardtronics and i-design ran at hundreds of sites in the United States for one of the nation's largest beer brewers. Independent research revealed that consumers in the pilot were highly receptive to ATM advertising with more than 95% recall of the advertised brand. Further, 94% of surveyed ATM users agreed that the transaction was a better experience when the advertising campaign was playing.
"By selecting atmAd as the company's ATM advertising solution provider, Cardtronics, one of the world's most prominent global ATM network owners, will enjoy new revenue opportunities while enhancing the consumer ATM experience with relevant offers," said Ana Stewart, CEO of i-design. "The company's extensive U.S. estate provides a highly attractive channel for major brands to reach consumers and represents a significant step forward in making advertising through the self-service channel a reality in the U.S."
"Cardtronics is focused on getting the most value out of its deployed assets, and third-party advertising represents a new revenue stream for the company," said Rick Updyke, Cardtronics' president of U.S. Business Group. "i-design offers a turnkey solution for selling and managing third-party ad campaigns, and they have a proven track record of generating advertising revenues. Cardtronics will be able to maximize its channel potential and provide value to consumers through relevant promotions."
i-design is a specialist provider of ATM advertising software and services to the self-service industry and creator of atmAd, a platform-independent end-to-end ATM marketing solution with integrated third-party media sales capability. With atmAd, financial organizations can deliver internal and third-party advertising campaigns as well as implement marketing through their ATM networks, enhancing the customer experience, generating new revenue streams and delivering targeted advertising messages.
Established in 1991 and successfully listed on AIM in 2007, i-design has 20 years' experience working with banking partners within the self-service industry, delivering screen graphics and third-party opportunities across more than one billion ATM transactions a year globally.
Houston-based Cardtronics is the world's largest nonbank owner of ATMs. The company operates more than 33,500 ATMs for its account in the United States, the United Kingdom, Mexico and the Caribbean, primarily with retailers such as 7-Eleven, Chevron, Costco, CVS/pharmacy, ExxonMobil, Hess, Rite Aid, Safeway, Target and Walgreens. It also assists in the operation of more than 2,900 ATMs under managed services contracts with customers such as Kroger, Travelex and Circle K. In addition to its retail ATM operations, the company provides services to large and small banks, credit unions and prepaid card issuers allowing them to place their brands on more than 11,700 Cardtronics' ATMs and providing surcharge-free access through Cardtronics' Allpoint Network.
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