ORLANDO, Fla. -- On the heels of yesterday's announcement of a rollout in Dallas-Fort Worth, Chase Bank USA NA., a division of JPMorgan Chase & Co., rolled out its new Chase contactless credit cards with "blink" in the greater Orlando area and the surrounding counties, extending to Daytona Beach and Melbourne.
Chase has already begun to deliver approximately 500,000 cards with blink to Central Florida cardmembers, increasing speed and convenience to an initial base of over 320 locations in nine counties, including Marion, Sumter, Lake, Flagler, Volusia, [image-nocss] Seminole, Brevard, Osceola and Orange counties.
To use Chase cards with blink, cardmembers hold their card near a point-of-sale reader at checkout, instead of swiping their card or handing it to a store employee. As cardmembers hold their Chase card with blink near the point-of-sale reader, the reader will quickly emit a tone and light up to signal payment confirmation.
To use Chase cards with blink, cardmembers hold their card near a point-of-sale (POS) reader at checkout instead of swiping their card or handing it to a store employee. As cardmembers hold their Chase card with blink near the POS reader, the reader will quickly emit a tone and light up to signal payment confirmation.
7-Eleven Inc., Dallas, was an early adopter of the Chase cards with blink, with plans to roll out acceptance of blink cards to all 5,300 U.S. 7-Eleven stores.
Working with Visa USA and MasterCard International, Chase has identified locations where speed and convenience are important to consumers and is introducing the new Chase card with blink with a roster of participating Dallas merchants. The initial merchants include 7-Eleven, AMC Theatres, Cinemark USA, CVS/pharmacy, RaceTrac and Regal Entertainment Group.
The new Chase cards with blink also feature the traditional magnetic stripe and can be used anywhere Visa and MasterCard are accepted to make purchases as consumers have done in the past.
"Because 7-Eleven is synonymous with convenience, anything we can do to improve a consumer's shopping experience at our stores is always under review," said Rick Updyke, vice president of business development for 7-Eleven Inc. "Chase cards with blink provide customers with a faster, easier transaction. Contactless payment fits well with 7-Eleven's strategy of providing consumers quick, convenient service."
To introduce Chase credit cards with blink, Chase will launch an integrated marketing campaign targeting Chase cardmembers in the Orlando metro area to help educate them about this new feature. The campaign will encourage cardmembers to "blink lunch," "blink a bagful" or "blink a movie."
In May 2005, Chase became the first bank to initiate a large-scale market-by-market roll out of contactless credit cards. There are currently more than six million Chase credit cards with blink being used in Colorado, Connecticut, Delaware, Georgia, Florida, New Jersey, New York, Pennsylvania and Texas at locations where speed and convenience are important to consumers, such as movie theaters, quick-service restaurants, convenience stores and drug stores.
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