Technology/Services

Circle K Launches Talk-and-Go

Mobile-phone program in pay-as-you-go format

PHOENIX -- Circle K Stores Inc. has launched its new Talk-and-Go Mobile Pay-as-you-go Wireless Phone across the USA.

Offered through more than 2,100 Circle K Store locations, the new Talk-and-Go Mobile Pay-as-you-go Wireless Phone provides consumers the benefits of wireless calling without having to sign a contract or set up a new account, credit checks and paying for minutes that are never used.

"The Talk-and-Go Mobile program was developed with the needs of today's budget-conscious consumer in mind who is seeking an [image-nocss] easy to understand wireless program. Pay-as-you-go wireless phones have become an increasingly popular choice for consumers because they offer all of the same benefits of contract programs, without the contracts or monthly bills. You only pay for what you use," said David O'Toole, manager of telecom services for Circle K. "We believe Talk-and-Go Mobile will also be a favorite choice for parents because it helps them control how much their children can spend."

Talk-and-Go Mobile offers a Nokia phone with a pre-assigned local telephone number and is ready to use immediately out of the box. The phones include nationwide long distance, voice mail, caller ID, call waiting, three-way calling, text and instant messaging, and more.

Customers are able to manage their accounts with a bi-lingual, automated customer-care system in Spanish and English. Designed to be customer-friendly and easily accessible, customer services include automatic balance notification and the ability to add airtime from the mobile phone. Additionally bi-lingual phone instruction manuals and program collateral ensure the program is easily understood by consumers.

Recognizing that many Circle K customers need to stay in touch with family and friends in other countries, the program also offers cost-effective international calling to more than 200 countries with competitive pricing compared to most prepaid wireless services.

Air time for the new Talk-and-Go Mobile program is 20 cents per minute, with coverage reaching across the USA. Refill pins are available in denominations of $25, $50, $75 or $100 at all participating Circle K stores in the United States. All Talk-and-Go Mobile customers will receive the same rate per minute and 120 days airtime-expiration balance no matter what denomination they buy. If accounts are refilled within 120 days, customers carry their unused balance over.

The Circle K Talk-and-Go Mobile program is enabled by Ztar mobile, a mobile virtual network enabler.

"Circle K is nationally recognized for offering quality and convenience to its customers. Working closely with Circle K, we were able to devise an end-to-end wireless program that is specifically tailored to the needs of their customers," said Mark Baehr, vice president, Ztar mobile, Dallas. Talk-and-Go Mobile should be a great choice for Circle K customers as it is customized to fit their needs. With it, Circle K customers can actively manage costs in real time, refill airtime at their Circle K stores, economically procure service and forbear long-term commitments."

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