BELLE VERNON, Pa. -- CoGo's Co., a convenience store chain based in the Pittsburgh area, has embarked on a new marketing strategy with OpenStore by GasBuddy to extend special discounts and offers to customers.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers instead of building and maintaining IT systems. With OpenStore, CoGo's now has the ability to reach drivers through a branded mobile app, individual store web pages, mobile coupons and social media.
"We are very excited to have an integrated solution to attract new customers and connect with and reward our loyal customers," said Ray Kostrzycki, director of marketing for CoGo's Co. "OpenStore provides the platform to accomplish that in one easy to use application. Our customers will also have a convenient way to provide feedback to us through our mobile app, website and social media."
"CoGo's partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy," said Jason Toews, co-founder and CEO of OpenStore. "By collaborating with OpenStore, CoGo's will drive in-store sales and stay in touch with customers whenever and wherever they are."
Gaithersburg, Md.-based OpenStore by GasBuddy increases customer loyalty by providing two-way communication between convenience store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one location.
Belle Vernon, Pa.-based CoGo's roots date back to 1893 when William Colteryahn founded the first dairy of Pittsburgh, Colteryahn Dairy. The success of the dairy paved the way for entrance into the convenience store industry in 1962, led by William's son, Carl Jr. With more than 50 years in the retail industry, CoGo's currently operates 55 convenience stores in Western Pennsylvania, Maryland and West Virginia.
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