Crossmark to Acquire NCiM
Deal creates largest in-store marketing services company in North America
PLANO, Texas -- Crossmark, a leading sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing Inc. (NCiM). The acquisition adds to Crossmark's robust events and shopper marketing capabilities, creating the largest in-store marketing services company in North America.
NCiM is a leader in product demonstrations in the United States. It is the agency-of-record for BI-LO, Giant, Ingles, Raley's, Roundy's and WinCo, as well as 12 Kroger divisions. In addition, NCiM provides turnkey services as the event agency-of-record for several top CPG firms in the grocery channel. NCiM is well known in the grocery-trade class for its operational excellence, innovation and outstanding customer service.
Crossmark Events already is one of the largest and most experienced providers of in-store event services in North America. With more than 13,000 event specialists, Crossmark Events delivers more than seven million product demonstration and sampling hours each year.
"This acquisition will create value, strengthened relationships, and operational knowledge for our retailer and supplier partners," said Joe Crafton, Crossmark president.
Michael Stern, NCiM president, said he is excited about becoming part of the Crossmark team. "This acquisition combines two of the best in-store marketing companies in the country," Stern said. "With Crossmark's strong retailer relationships and portfolio of in-store marketing services, we look forward to solving the business challenges of brand managers, marketing executives and customer business teams."
Founded in 1986 as a tactical execution company, NCiM has grown into a national marketing agency offering full-line services to all 50 states. NCiM is headquartered in Charlotte, N.C., and offers complete and comprehensive management of all aspects of in-store campaigns.
Crossmark is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For more than 100 years, Crossmark has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of headquarter sales, retail merchandising, retailer solutions, event marketing, in-store data collection, retail analytics, and retail technology solutions. Based in Plano, Texas, Crossmark employs more than 30,000 associates worldwide with 40 offices throughout the United States, Canada, Mexico, Australia and New Zealand.