The fact that each CITGO operation is locally [image-nocss] owned and supported by a local fuel marketer means that CITGO retailers have a unique bond with their communities and customers, the company said. The 2009 consumer advertising campaign underlines this connection and allows the marketers and retailers themselves to tell their personal stories of the relationships they have with customers, fellow businesses and the local charity and community programs they support.
For example, a marketer in Key West, Fla., talks about the unique people in her area and how proud she is to serve their individual needs, while a marketer in Corpus Christi, Texas, discusses the support he provides to local school children and how his CITGO station helps bring the community together.
This summer, CITGO is running a mix of TV, radio and outdoor billboard ads to engage consumers as they hit the road for family vacations. The consumer campaign complements the ongoing corporate advertising program, which features TV and radio spots on national networks and print ads in a range of publications.
As the 2009 ad campaign shows, each location showcases the unique personalities across the country and also provides valuable support to community programs, as well as local and national charities. This visible support highlights a core value of CITGO by promoting the spirit of volunteerism and active involvement in local communities, said the company.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela SA, the national oil company of the Bolivarian Republic of Venezuela.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.