The series kicks off nationwide on [image-nocss] November 16.
StyleCaster integrates content, shopping and community to create an experience personalized to each and every user. StyleCaster's executive fashion director, Carol Han, will be presenting the latest in fashion and style trends in the 30-second spots.
As viewers enjoy the StyleCaster videos, they will also be exposed to adjacent banners filled with extra information such as where to buy and how to wear certain fashions. The surrounding banners serve as value-added content to any video or text shown on the main screen. The StyleCaster spots reflect PumpTop TV's position to enrich video content with creative, functionally rich banners highlighting the interactive capabilities of digital networks.
Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, said "PumpTop TV and StyleCaster are very synergistic when it comes to taking advantage of digital content. We are both experimenting with all the new digital applications in order to captivate our wide audiences wherever and whenever possible. We hope more and more content providers will realize the enormous opportunities PumpTop TV provides once they see how StyleCaster applied their talent to our video network."
Ari Goldberg, founder and CEO of StyleCaster, said, "The future of new media is based on distributed content that can be seen on multiple platforms. Whether it's a 2-inch screen, a 20-inch screen or a 200-inch screen, StyleCaster is creating engaging content that provides utility for style enthusiasts as we continue to democratize fashion."
Irvine, Calif.-based PumpTop TV is a leading nationwide digital media network located at the pump. Used by major brands such as Audi, Rolaids, Jack in the Box and Best Buy, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.
The company has partnered with Westinghouse Digital, one of the leading U.S. LCD TV manufacturers, to develop and deploy innovative, all-weather digital signage hardware that integrates with AdtekMedia's sophisticated, proprietary network software. AdtekMedia is expanding the PumpTop TV network into top metropolitan markets throughout the United States.
Through the company's joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at gas stations and convenience stores nationwide, including 15 of the top designated market areas (DMAs).
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