BOULDER, Colo. -- Market Force Information Inc., a provider of customer experience information and insights, has acquired Certified Marketing Services Inc. (CMS), a full-service, national marketing and merchandising services organization. This acquisition allows Market Force Information to offer a full-service, integrated suite of mystery shopping, direct customer feedback, onsite merchandising and analytics services as a single provider.
With more than 27,000 in-field representatives and more than 50 years of industry experience, CMS brings multiple capabilities to the Market Force platform [image-nocss] through three leading business units:
Serving clients in the retail and consumer packaged goods (CPG) industries, the CMS division is a national merchandising services organization providing product resets, POS/POP placements, new-package conversion, category resets and updates, retail blitz coverage, inventory control and signage conversion across the United States and Canada. CMS also provides critical intelligence at the theater level for all of the motion picture distributors and trade associations through its Certified Reports division. The Certified Marketing Research Services business unit offers complete lines of research services including mystery shopping, store profiling, ad compliance evaluations, POP/display checks, inventory audits and intercept interviews.
Kinderhook, N.Y.-based CMS complements Market Force's successful prior acquisitions of Shop'n Chek Worldwide in 2006 and Speedmark Information Services in 2007, playing a key role in the company's mission to redefine the customer experience information and insights industry with product offerings and actionable insights.
Market Force Information, Boulder, Colo., is a major global customer experience information and insights company for multi-location businesses including major retailers, restaurants, drug and grocery stores, financial institutions and CPG companies.
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