Millennials: Crazy for Coupons

Millennial consumers may have an affinity for all things digital, but surprisingly, this group is just as likely as Generation X or baby boomers to use print coupons, according to Valassis, a media-delivery company.

Here are the statistics ...

47%

Percentage of millennials who have increased their coupon use in the past year, 14 percentage points higher than all consumers and 21 percentage points higher than baby boomers

85%

Percentage of millennials who use coupons delivered in the mail

34%

Percentage of millennials who report an increase in mail coupon usage, significantly higher than Gen X and baby boomers

41%

Percentage of millennials who increasingly visit the internet to find coupons, vs. 29% of all consumers

Source: Valassis