The agreement builds upon Western Union's go-to-market strategy in the United States, and complements Western Union's consumer experience by giving consumers [image-nocss] the convenience of being able to send a domestic or global money transfer while shopping at Murphy USA and Murphy Express locations. Consumers also will have the ability to purchase money order services at select Murphy locations.
"Today's announcement is one example of how two major retail brands in the U.S. can leverage their presence and strengths to work successfully together," said Carter Hunt, senior vice president global key accounts for Englewood, Colo.-based Western Union. "Western Union sees the GoCash service as an opportunity to strengthen both its relationship and value proposition with consumers seeking convenient options to manage their time, finances and money transfer needs."
She added, "Murphy shoppers will have greater choices when sending a money transfer, from select locations in the U.S., through Western Union's global Agent network."
With the GoCash service, consumers will have the option to select any of three amounts $50; $100; and $200. GoCash can be purchased for both domestic and international money transfers. Once purchased, the sender will need to complete the transaction over the phone through a Western Union customer service representative and provide the money-transfer information to the receiver.
Alex Alexandrou, senior manager of retail programs for Murphy, said "Customers turn to Murphy USA and Murphy Express for convenience, value and quality. We are constantly looking for ways to provide new quality products and services to our customers while optimizing speed of transaction and customer service. Through our relationship with Western Union, customers will now have access to a leading and reputable global money transfer service provider to fulfill their money transfer, money order and bill payment needs."
Western Union announced last December an agreement to offer the Western Union GoCash service through InComm, a marketer, distributor and technology innovator of stored-value gift and prepaid cards.
Western Union is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 420,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers and 415 million business payments.
El Dorado, Ark.-based Murphy operates more than 1,000 stores in 21 states.
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