"With this expansion, we can now offer our national and local advertisers greater reach into the digital out-of-home marketplace and connect them to a hyper-localized and captive audience at the pump," said French.
The "Fuelcast Network powered by NBC" is a consumer-activated, one-to-one experience that offers advertisers measurability. The network features customized loops of advertisements and NBCU programming that are viewed on screens above gasoline pumps, providing an entertaining experience for consumers. This patented technology automatically initiates the NBCU content when consumers lift the pump nozzle, enabling Fuelcast to accurately measure the number of consumer activations each day.
"This consumer-activated content offers our partners and advertisers a powerful platform to convey their message to a highly receptive consumer," added McLean.
The Fuelcast Network powered by NBC can be seen in Los Angeles, Chicago, San Francisco, San Diego and most recently in Washington, D.C., and Miami. Available in seven of the top U.S. markets as well as Canada, Fuelcast reaches approximately 12 million consumers each month with 6,000 pump-top screens at nearly 600 stations. As an established market leader with aggressive growth continuing into the top 20 DMA's , the Fuelcast Network powered by NBC provides advertisers a national platform to access today's on-the-go consumer.
NBC Everywhere is a division of the NBC Local Media Group. It provides a total reach of over three billion impressions a year through a variety of strategic partnerships and their owned and operated properties including NBC@supermarkets; NBC on campus; NBC@Times Square; NBC in Transit; NBC@school; NBC@the gym; NBC@the game; NBC in taxi, IGA and the Newborn Channel.
Fuelcast Media Network, Santa Monica, Calif., operates a digital media network that is designed to inform and entertain motorists while they fuel their vehicles. Its digital media technology allows petroleum retailers and advertisers to broadcast a variety of content to customers and has been proven to improve sales and customer loyalty, the company said.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.