Technology/Services

Override Overdrive

Irving Oil's gas savings program returns
PORTSMOUTH, N.H. -- On February 27, the gasoline savings program that the company said has put more than $10 million back into the pockets of consumers throughout New England--Override--returns to participating Shaw's Supermarkets, Dunkin' Donuts locations and Irving Oil gas stations.

Participating Shaw's Supermarkets will once again be offering powerful gasoline savings to their customers, which can then be redeemed at Irving locations throughout Maine, New Hampshire, Massachusetts, and in select areas in Vermont and Rhode Island.

To make Override even more convenient, [image-nocss] customers using their Shaw's Rewards Card when they shop for groceries can use that same card right at the pump to lower their price of gasoline. For the past year, people participating in the program were issued paper coupons, which meant having to go into the store to redeem the savings.

Now, with paper coupons eliminated, everyone can lower their price of gasoline right at the pump, saving both time and money.

What makes Override truly powerful for the consumer is that participants who make purchases at a participating Shaw's, or at a participating Dunkin' Donuts in Maine or New Hampshire by using their Dunkin' Donuts Card, can combine those savings to lower their price of gasoline even further. These two cards can be linked at www.Override.com.

"This is the right program at the right time. It's not a gimmick, it's not complicated and Override does not make you buy anything you do not want in order to save," said Override CEO Mike Crosby. "Best of all, Override will bring people real savings just when they need these savings the most."

The program is simple: A minimum purchase of groceries with a Shaw's Rewards Card earns savings off each gallon of gasoline at Irving up to 20 gallons. The savings increase if the grocery purchase is larger. At Dunkin' Donuts, purchases totaling $20 earns 5 cents off each gallon of Irving gasoline.

"Override is an innovative program that offers our customers another way to save in this very tough economy," said Larry Wahlstrom, president of Shaw's Supermarkets. "We are always looking to provide quality products, a fresh shopping experience, and, most importantly, ways to provide maximum value for our customers' hard-earned dollars. The gas savings program does just that. People will see a very real and positive impact on their wallets when they participate in Override."

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