Technology/Services

PumpTop TV Expands Florida Reach

Adds 25 Mid-State Energy and other stations in Orlando, Tampa
IRVINE, Calif. -- PumpTop TV, a leading out-of-home digital media network, announced the addition of 25 gas station partnerships in Tampa and Orlando. The Florida expansion announcement follows on the heels of PumpTop TV's recent move into Detroit.

PumpTop TV is part of a nationwide affiliate network with Outcast that provides advertisers a combined audience reach of more than 20 million motorists each month on more than 12,600 screens at stations throughout the United States. The addition of Tampa and Orlando, combined with Outcast's presence in Miami, now has the affiliate [image-nocss] network reaching the largest markets in the nation's fourth most populous state.

"We're thrilled to offer PumpTop TV to our customers," said Ken Allen, president of Mid-State Energy Inc., a Lake Wales-based petroleum distributor. "It clearly sets us apart from other gas stations in the area. The HD displays look great above our pumps, and we love the capabilities of the network to provide engaging, localized content that's relevant to our customers. We think it will not only increase gas sales, but convenience store sales and overall customer satisfaction with our locations."

Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, said, "The PumpTop TV network is growing rapidly and we're extremely excited about our expansion into Tampa and Orlando in association with the highest quality, forward thinking station owners. We look forward to providing Florida consumers with a fresh, engaging and rich content experience spanning the latest in entertainment, health and wellness, travel, the environment, fashion and more."

The PumpTop TV network features high definition, state-of-the-art screens and geographic localization capabilities that will allow content providers and advertisers to reach viewers in Florida and throughout the nation on a more targeted level.

PumpTop TV is a leading nationwide digital media network located at-the-pump. Used by major brands such as American Express, Chase, Verizon and Yahoo, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.

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